Numero Group: By The Numbers


How did a Winner t-shirt end up in a novelty rap video? We explain the connection between Numero and @KAPTNofficial
March 29, 2013, 12:38 pm
Filed under: Codeine, Methodology | Tags: , ,

This morning, Interscope Island recording artist Kaptn released a video for his single “Juice.” If you’ve got five minutes, a hankering for watching a girl with a tongue ring getting “juiced,” and want to play a game of “Where’s Miley Cyruss?,” press play:

Somewhere around the one minute mark, look out for a kid wearing a “Winner” t-shirt—the bonus item we made available to those who pre-ordered the deluxe version of Codeine: When I See The Sun, which wholesale jacks Sub Pop’s infamous “Loser” t-shirt design .

Screen Shot 2013-03-29 at 10.41.21 AM

Screen Shot 2013-03-29 at 10.38.07 AMThat young buck in the sharp black tee is none other than Daniel “Mario” Ross, who has been camped out in Rob Sevier’s office the last year facilitating, and creating, the chaos that is the Numero office. How is Danny in this absurd video shot in the Hollywood Hills? His brother is none other than model-turned-novelty rapper Kaptn. You could not find two brothers who look any less alike, but Danny assures us that they are indeed related.

We have arrived.


1 Comment so far
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Thats hillarious that the kid won the shirt and gets to be in the video. Was that planned? I’m a bit confused how that all worked out but maybe that’s because I didn’t know anything about the giveaway you did that you were talking about. Details?

Comment by Chris




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