Numero Group: By The Numbers


Record Store Day 2017: Numero Style

It’s that time of the year again. Wait, that’s exactly how we started this off last year. We’ve run out of ideas, folks. From here on out it’s going to be one rehash after another, as we trot out both tired tropes and borderline product in a vein attempt at maintaining RSD cred. We’ve tried to do interesting things in the past, be it WTNG or Los Alamos Grind! Our hope was that the average RSD chud-thumber might need a break from flipping past 311 triple 11” box sets, Feldman & Haim rap 12”s, and Mac Demarco reading fan tweets EPs. But it turns out that most people just want the same reheated garbage every year. You’ve been burned before with long lines and punishing prices, and if we get our way it’ll be more of the same, with hopefully longer lines and even higher prices. Who are we to argue with your terrible life choices?

But this is Numero, after all, and if we’re going to go big, we’re going to do it in a way that surely frustrates record buyers. In the past when we trotted out Hüsker Dü and Dinosaur Jr. sets, we pressed them in quantities that insured against the flipper economy. We wanted to make enough so that average fans who didn’t set up tents on the street the night before RSD would have a chance to buy our wares at an affordable price. Not this year. This year we’re pressing just enough copies to make you wonder if we actually pressed anything at all. The only way you’ll know for sure is if you come to one of our pop up stores (details below), pop a tent, or get a bowl of Pop Secret in your lap for the long, dark night of eBay refreshing for the soul.

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NUM710 White Zombie: Gods on Voodoo Moon 7”

Recorded in two hours as the cheapest studio in the phone book, White Zombie’s sophomore single Gods On Voodoo Moon is back in print on 45 for the first time since bassist Sean Yseult hand-photocopied 300 copies at the Parsons campus print shop in 1985. Limited to 2000 copies on Zombie Blood, Zombie Puss, or Zombie Black colored vinyl.

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NUM207 Noise Addict: 10,000 Kids With Guitars 2LP

What does teen spirit smell like, anyway? It might smell something like Noise Addict. Like the real life stars of some sort of choose-your-own-adventure book about pursuing rock stardom, few bands ever led a more charmed existence, springing from the Sydney suburb of Bondi into seemingly overnight international fame as friends and collaborators of Sonic Youth, Fugazi, and the Beastie Boys. Through a combination of relentless drive, luck, and an admirable lack of self-doubt, Noise Addict spanned puberty to surpass the haters and join Radio Birdman and Nick Cave as a strange but permanent piece of Australian punk history.

Compiled here are 25 tracks, including their Evan Dando-worshipping satire “I Wish I Was Him,” the Thurston Moore produced demo, choice cuts from their Grand Royal-issued EP and LP, and covers of “Let’s Lynch The Landlord” and “Back In Your Life.” The entire sordid adolescent tale is covered in incredible detail inside the black and white 16 page zine. And finally, for the first time in the history of record pressing, and for no good reason at all, the cover for 10,000 Kids With Guitars doubles as a working chalkboard. Limited to 2000 copies on black vinyl.

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NBR008 Southwest Side Story Volume 19

There are hundreds of bootlegs out there to sate the ravenous soulero set, and so often they incorporate songs in the vast Numero catalog. Rather than beat them, Numero joins them with our answer to the iconic East Side Story series. Eschewing our classic look and standard-bearing copious notes for sardonic artwork and impeccable selections, Numbero is proud to present a ‘bootleg’ you can be proud of (because it’s all licensed). This time we’ve set our sights on the most unique of soul cultures: the irreplicable melting pot of San Antonio. Included here are all songs never before issued other than in minuscule pressings on 45, never distributed outside of Bexar County limits.

The Southwest Side Story rolas are obscure everywhere in the United States while eliciting intense nostalgia on the South and West Sides of San Antonio to this day. This could be a greatest hits of DJs like Henry Pena, who began his rein in the ’60s and continues it today with many of these same selections. Including such local luminaries as the Royal Jesters, Sonny Ace, the Dreamliners, Al Castana, Dino Bazan & the Dell Tones, George Jay & the Rockin’ Ravens, the Eptones, the Volumes, and Henry Pena, who never fully disappeared from view in the Alamo City. This nicely supplements our other San Antonio collections without redundancy. Limited to 2000 copies on black vinyl.

Numero Group Pop Up Stores: Chicago & Atlanta

With the Factory Outlet tour and Record Store Day overlapping, we decided to set up not one, but two stores on April 22nd 2017. As has been our habit for the last four years in Chicago, we’re setting up in Logan Square’s Comfort Station from 10-5PM. In addition to an assortment of trusted dealers shucking used 45s and LPs, we’ll have every in-print Numero LP, CD, 45, and whatever other miscellaneous debris we can find on hand at the lowest prices we can afford to sell them at. And, as has been a staple of our sales, we’ll be unloading hundreds of LPs with dinged corners at prices just barely above cost. Condition freaks need not browse these bins, but those looking to round out their Numero collection on the cheap should be sure to bring ample time and cash.

Numero Group Chicago Pop-Up Extravaganza

Saturday, April 22nd 2017
10AM-5PM
Comfort Station
2579 N. Milwaukee Avenue
Chicago, IL 60647

In Atlanta we’ll be doing something much more absurd. Sure, we’ll have all the exclusive items, the dinged stock, and yeah, even a limited-to-200 replica of Sonia Ross’s brilliant Tragar 45 “Every Now And Then” b/w “Let Me Be Free.” But when our art director Henry Owings got involved, we all wanted to crank it up a notch. With the help of our pals at Pabst, we’ve rented a 350 gallon dunk tank. Yes, for the low cost of $1 you will have the chance to dunk a wide array of Atlanta’s most reviled sociopaths, plus Numero founders Ken Shipley and Rob Sevier. All to benefit Camp Olio, an East Atlanta nature-based after school program, because we’re such nice people, and also because the world loves to bring a person down a peg by dunking them in a bath of dirty, lukewarm water.

Numero Group Atlanta Pop-Up Extravaganza w/ Dunk Tank

Saturday, April 22nd 2017
12PM-5PM
529
529 Flat Shoals Ave, SE
Atlanta, GA 30316



Tokyo > Seoul: The Numero Group Returns to Asia
March 14, 2017, 9:17 am
Filed under: Uncategorized

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This week, Numero Group collectors/selectors Rob Sevier and Jon Kirby head to Japan (like we did last year) for a string of dusk-till-dawn dates in the Land Of The Rising Sun (Jon Kirby will proceed alone to Seoul, South Korea for a bonus soiree). Since our dear friend and travel companion Daisuke Kuroda is essentially the Bill Graham Godzilla of Japanese Soul Parties, we assume everyone in Asia already knows about this. But maybe you’re new to town? Or have a friend who will be traveling the J-Rails, looking for an approachable dance party to immerse themselves in? Click HERE for a comprehensive Facebook link with ALL of the details and event pages. Below are the individual dates and cities we’ll be visiting. We hope to see you!

March 17 (Fri) Tokyo – The Room (Event Page)
March 18 (Sat) Osaka – Circus (Event Page)
March 19 (Sun) Hiroshima – Ondo (Event Page)
March 20 (Mon) Kyoto – West Harlem (Event Page
March 24 (Fri) Nagano, Ina – Momentum (Event Page)
March 25 (Sat) Sendai – Club Shaft (Event Page)
March 26 (Sun) Saitama, Omiya – 444Quad (Event Page | Ends at Midnight)
April 1 (Fri) Seoul, South Korea – Pistil (Event Page | Jon Kirby Solo)

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How a New Age Hustler Sold the Sound of the World (Pitchfork)
November 7, 2016, 11:52 am
Filed under: Uncategorized
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“Now, Teibel’s concept—the soothing sounds of nature, or at least a synthesized facsimile of it—is quaint, the wallpaper of therapy waiting rooms and spa foyers. At the time, it was entirely new. Here was something you could hear but weren’t necessarily supposed to listen to. It wasn’t a sound effect, but it wasn’t music, either. And while it professed to contain the ocean, it had none of the purity or taxonomic specificity you’d expect from a field recording (never mind Teibel’s contention that the ocean could use a little work). Here was nature not as it is, but as we hope it’ll be, the lullaby of waves without the sand in our trunks.

The album’s novelty proved to be both an opportunity and a burden. Steve Gerstman, one of Syntonic’s first and shortest-lived employees, remembers traveling across the country by train, making his lonely pitch to stores. “The first obstacle is that it’s not music,” he said. “So if it’s not music, why would they carry it, and why would people buy it?”

—From How a New Age Hustler Sold the Sound of the World by Mike Powell

We have enjoyed immensely this meticulously researched longread from Pitchfork on Environments creator Irv Teibel. Which is good, because—as author Mike Powell mentions at the end of this brilliant piece—“the Chicago label Numero Group has been working on retrofitting Environments for a contemporary context.”
We’ll have more details soon, but in the meantime, please check out this fantastic piece for an overview on the incredible story of the life of the ad agency man who started a (mostly) one man empire, selling the sounds of the natural world like no other before or since.

 



Everything You Ever Wanted To Know (But Were Afraid To Ask) About the Numero Factory Outlet Tour
October 4, 2016, 11:01 am
Filed under: Newsworthy, Numero Stores

 

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Following a series of successful pop up stores in New York, Chicago, and London, we recently opened a Factory Outlet in our south side Chicago warehouse. Now we’re taking the Outlet on the road for a whistle-stop tour of the West Coast. On sale will be every in-print Numero CD, LP, cassette, 45, t-shirt, poster, and whatever other additional weirdness we can cram into a 15-passenger van. As an added bonus, we have pressed up a tour-only 7” in a quantity of 500, available only at the roving incarnation of our Factory Outlet.

Along the way there will be DJ nights, radio broadcasts, in-store performances, and we’re guessing unscheduled meltdowns? Here is an exhaustive index of where we’ll be and what we’ll be doing along the way.

Friday, 10/7: Bloomington, IN – Secretly Group Pop-Up Bazar – 213 S. Rogers (5pm-9pm)

Saturday 10/8: Kansas City, MO – Mini Bar – 3810 Broadway Rd (12pm-6pm)

       BONUS! 10pm-2am: Numero Group DJ Set @ Mini Bar 

Monday 10/10: Denver, CO – Studio C – 2700 Arapahoe St (2pm-10pm)

Tuesday 10/11: Phoenix, AZ – Hot City Soul Club @ Crescent Lounge – 308 N. 2nd Ave (9pm-2am)

Wednesday 10/12: Phoenix, AZ – MonOrchid – 214 East Roosevelt St (2pm-10pm)

Thursday 10/13: Los Angeles, CA – Rappcats – 5636 York Blvd (12pm-10pm)

       BONUS! 10pm-2am: Funkmosphere @ The Virgil – 4519 Santa Monica Blvd 

Friday 10/14: Los Angeles, CA – Rappcats – 5636 York Blvd (12pm-7pm)

       BONUS!! 5pm: Itasca (in-store performance)

Saturday 10/15: Los Angeles, CA – Rappcats – 5636 York Blvd (12pm-7pm) 

       BONUS!!! 2pm: Ned Doheny (in-store performance)

Dublab will be broadcasting LIVE from Rappcats/12-6pm on Friday, 12-8pm on Saturday

Sunday 10/16: Berkeley, CA – Avalon Berkeley – 651 Addison St (12pm-8pm)

       BONUS! 9pm-2am: Sweater Funk @ The Knockout – 3223 Mission St (San Francisco) (DJ)

Monday 10/17: Berkeley, CA – Avalon Berkeley – 651 Addison St (12pm-8pm)

Tuesday 10/18: Berkeley, CA – Avalon Berkeley – 651 Addison St (12pm-8pm)

Thursday 10/20: Portland, OR – The Cleaners – 403 SW 10th Ave (12pm-10pm)

BONUS! 9pm-2am: Dig-A-Pony – 736 SE Grand Ave (DJ)

Friday 10/21: Seattle, WA – Seattle Center – 472 1st Ave North (12pm-8pm)

Saturday 10/22: Seattle, WA – Seattle Center – 472 1st Ave North (10am-8pm)

 

For up-to-the-moment details and delirium, follow us on these platforms:

Instagram

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The Numero Factory Outlet Welcomes Riot Fest
September 15, 2016, 1:19 pm
Filed under: White Zombie | Tags: , ,

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This year’s Riot Fest is being held in Douglas Park, less than one mile from The Numero Factory Outlet. And while we’re not suggesting that you miss Gwar (Friday, 2:45pm on the Rock Stage), we’re saying if you want to swing by the Numero Factory Outlet, who could fault you? A White Zombie box set is the perfect festival accessory. Then and only THEN can you say, “I prefer his earlier stuff” while Rob Zombie (as seen above) yeeeeeahhhhhs through Astro-Creep 2000 (Sunday, 7:40pm, The Roots Stage). In actuality, the Ork box set, any number of The Scientists releases, the new Blonde Redhead omnibus will provide very effective accessories to establishing your punk pedigree.

Shop hours are, per usual, Noon – 8pm on Friday. The Numero Group staffers are going to go completely out of their way to bring in LPs and split 7-inches from the deepest reaches of their personal collections to provide an in-store soundtrack that will be as Riot-ous as possible. Which might just mean we listen to The Shape Of Punk To Come on repeat for 8 hours, but you know—there are worse things.

The Numero Factory Outlet – 2533 S. Troy St. – Open Noon – 8pm, Fridays

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P.S. Those seeking Chicago’s best tacos are urged to visit La Chaparrita (2500 S. Whipple)

 



Radio Radio: Sitting in the Park on WBEZ
July 6, 2016, 10:44 am
Filed under: Uncategorized

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On Tuesday July 5th, our own Rob Sevier appeared on WBEZ’s The Morning Shift with Tony Sarabia. The occasion: to discuss revered record collector and Chicago music historian Bob Abrahamian and the Numero Group compilation he inspired, Eccentric Soul: Sitting in The Park. Tony and Rob’s conversation, which includes stories about Bob and clips from the album, can be streamed by clicking here.



The Numero Group Cassette Show (NTS Radio)
June 30, 2016, 1:47 pm
Filed under: Methodology, Playlists, Uncategorized

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For this month’s NTS broadcast, we broke out the boom box and unleashed a whole shoebox of cassette obscurities from our personal collections. Reasoning that cassettes—more than any other singular format—embody a particular aesthetic, we’ve included a gallery of covers to help contextualize the material featured in this set. Rap and new age both experienced booms in the ’80s and therefore represent a large share of the program. However, the cassette allowed weirdos of all persuasions and abilities to circulate their output affordably (see above). Here’s a few favorites:

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Split Image – S/T (1990) ℅ Technical Difficulty Productions, Houston, TX

 

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Semply Fressh Posse – The Adventures of the… (1994) Jah International, Jamestown, NC

 

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V/A – Mountain Valley Music (1990) John C. Campbell Folk School, Brasstown, NC

 

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Sounds Of Papa New Guinea (unknown) Swinging Axe Productions, Northridge, CA

 

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Stephan Micus – Ocean (1986) Self-Released, Ludwigsburg, Germany

 

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Spring – Funkin’ With The Rhythm and Blues (1995) Sounds of Spring Music, Clemmons, NC

 

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Hill Tribe Music (1992) Disco Cassette Chiangmai, Thailand

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Honey Dipp – Honey Dipp Style (1995) Kam-Rod Records, Fayetteville, NC