As the Numero Group’s webguy I find myself listening to Numero stuff frequently. Too frequently. Don’t get me wrong, I love almost all of the music we put out and I’ve learned to tolerate 30-40% of the staff 60-70% of the time, but you definitely can have too much of a good thing.
Case in point: I hit the 100 play count mark for Marion Black’s “Who Knows” according to my iTunes. Amazing song… huge seller for us, but 100 times? That’s nuts. That’s nearly 4 hours of my life. Surely I should have been listening to something else for part of that time. There’s too much good music out there to allow oneself to get caught in significant repetition.
All I know is that this discovery has opened my eyes to the addictive nature of the music Numero releases, and frankly, we’re just not worth it. Unfortunately as the webguy I have no control over what Numero releases and I’m too lazy to go out to Chicago and lob molotov cocktails at the office. However I do control Numero’s digital empire.
Every Digital Dig and album download are within my reach, and I’m going to do something about this terrible infestation of wildly re-listenable music.
I’ve created my own sort of DRM for Numero. The “DRM” stands for Degrading Repeated Music. This is how it works: From now on when you download any digital file from Numero or iTunes it will play just fine for the first 29 times. On the 30th time the degradation will begin and get progressively worse until it’s completely unlistenable. Here’s the good part: I respect the integrity of the Numero Group and it’s respect to the history of recorded music, so the loss of sound quality will happen like a step backwards through the history of recorded media. This way, you won’t be completely unable to play the file (at first), it’ll just sound like it’s from a third-generation mixtape, or a slab of vinyl which fought a cat and lost.
For the purposes of full disclosure, here’s a sample of what you can expect from your future Numero digital purchases:
Now I’m sure some of you will bitch and moan about having the shit you bought not be available to you in perpetuity, but I swear we have your best listening interests at heart. There’s a lot of great music out there put out by some equally great (but let’s face it, not greater) labels. So please buy our stuff, listen to it a few times, listen to something else, then come back to us on occasion when you’ve been listening to too much of someone else’s stuff. Or just buy our CDs and LPs and this won’t be an issue for you.
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