If we don’t move forward with our concepts, it’s hard not to get bored with doing them. Sometimes we pursue a packaging idea and it doesn’t quite pan out. We’re not far off here, but what we’re attempting doesn’t seem to be exactly going our way. We’re trying to convey the experience of plunging into Thomas Boddie’s files and discovering a lush, deep world housed in those manila file folders. Treasures stuffed into old fashioned attaches. The most mundane office supplies cause a palpable thrill when they may or may not contain the secrets of an extraordinary music scene. We’re going back a step or two… not all the way to the drawing board though. Stay tuned for new developments soon.
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