Numero Group: By The Numbers


Seek Failure
May 11, 2012, 7:25 am
Filed under: Methodology, Numero Press

About a year ago, Duff McDonald—a writer for the New Yorker, Fortune, Vanity Fair, et al—began kicking Numero’s tires for a piece about how in an industry in record decline, we were beating the odds and succeeding. Earlier this week, the article hit newsstands and mailboxes, nestled in-between NASDAQ indexed corporations in Bloomberg Business Week. You can read the full text here, or check the spot on info graphic below for our “recipe” for success:

About the photo. The whip-smart Daniel Shea was sent over to our office to shoot to the madness. He went well over his three hour budget, but we hardly noticed as we were too busy recreating the cover to Minor Threat’s “Salad Days” 7″:


2 Comments so far
Leave a comment

What an excellent piece! Congratulations.

Comment by leftoffthetracks

That chart is really stupid.

Comment by Rob Sevier




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