Twice a year, Amoeba Music of San Francisco, Berkeley, and Los Angeles, issues a half-page fold over ‘zine of their favorite records from the past few months. And while this fine mini-chain of record stores charges a “fee” to be part of the larger program (listening stations, end capping, advertising), Numero and many other record labels grace these pages with frequency for $0. It’s humbling to visit these emporiums and see our wares on display with so much pride, and of the staff’s own volition.
A major groan that many people have about shopping in store versus online is selection and the lack thereof. It’s impossible to walk into any store in Chicago and find a copy of Joni Mitchell’s Hissing Of Summer Lawns on CD or LP, and stores know that they can’t win that catalog battle that Amazon has waged, so they’ve given up and chosen to curate their stores with an eye on their loyal customers. The anti-Amazon, if you will. Our very own Permanent Records opened at the height of the recession, carrying wacky colored vinyl and screen printed madness for the twenty-something set looking for something else. Now they have two stores, and are one of the greatest indie record store success stories of the last decade.
Still, there’s nothing like being abel to walk into a record store with something in mind, going to the section, and pulling the record out and putting it under your arm. And Amoeba really excels in that arena. They were early supporters of Numero, and all three stores continue to stock 90% of our catalog—an impressive feat.
In this most recent issue of Music We Like, we are again well represented. Kells couldn’t be more right.
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