Numero Group: By The Numbers

Jim Brown Mints Promotional Gold for Way Out
May 22, 2014, 2:17 pm
Filed under: Way Out

Jim Brown at Way Out records

Back in 1966, as Jim Brown was transitioning from football demigod to Hollywood utility man, he caught wind of a budding record label on the east side of Cleveland and immediately pledged his support. Brown helped secure public funding for the musical upstart, and held a small function at a tire shop in the Mount Pleasant neighborhood of Cleveland to mark the occasion. Although Way Out never issued a full length during the course of its 11-year-run, Brown cradled a 12-inch blank in this publicity photo to drive the point home. Brown would soon relocate permanently to Los Angeles, but Brown’s flash of involvement with the independent would remain a key component of Way Out’s self-propelled promotional machine. Within a few years, Jim Brown was managing Friends of Distinction, a mixed-gender quartet that bore a striking resemblance to The Occasions, whose lone release on Big Jim Records brings Brown’s Way Out story full circle.


The 2CD/3LP set Eccentric Soul: The Way Out Label, hits stores July 15th, encapsulating 40 of the Cleveland institution’s brightest moments. Pre-orders will be made privy to a bonus LP with 11 additional songs from the Way Out archives. Stream the whole thing here… Perfect for holiday weekends! 


2 Comments so far
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Well I want to pre-order the Way Out Label but knowhere on the site I could find the pre-order button. But maybe it’s my poor eye-sight! Yours Simon

Comment by Simon Eike

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