Numero Group: By The Numbers

Alan Watts, This Is It, Out Today
February 17, 2015, 1:12 pm
Filed under: Alan Watts

alan-watts-this-is-it-1We’re pleased to announce the reincarnation of Alan Watts’s prophetic This Is It, first released in 1962 to tuned-in devotees and psychedelic academics. Perhaps you learned about Alan Watts in college. Perhaps your grandfather learned about Alan Watts in college, and therefore, made fun of you for listening to Phish. Perhaps you caught slivers of the author/philosopher’s brilliance via our #WattsTweets twitter campaign. Perhaps you already follow the thread of daily Watts quotes, generated by the internet (@AlanWattsDaily). The moral of the story is, you’ve had fifty years to discover Alan Watts. But if Alan Watts is indeed news to you, This Is It is a fine place to begin your journey.

Bonus Track: Alan Watts Breaks Down What’s Wrong With The World


Happy 100th Birthday Alan Watts!
January 6, 2015, 5:28 pm
Filed under: Alan Watts


Despite having left his earthly form behind some 40 years ago, philosopher and scholar Alan Watts turns 100 today. On February 17th, the Numero Group will release This Is It, a cosmic flash of free flowing inspiration on vinyl, a watershed moment for psychedelic, new age, and improvisational music. Combining non-verbal chanting, percussion, primitive effects devices, and miscellaneous energies, Watts and his ensemble of tuned-in allies were able to create this incredible document, establishing a new dimension of psychedelic sound three years before Ken Kesey’s inaugural acid tests. Staff experts have determined that Alan Watts is the Numero Group’s first centenarian, so that’s a first. Preorder This Is It from the Numero Group.

This is IT: We Revisit Psychedelia’s First Moments.
November 25, 2014, 12:24 pm
Filed under: Alan Watts | Tags:


Psychedelic music all began with the tiniest possible bang: a minuscule pressing of a self-produced LP by Zen Buddhist scholar Alan Watts. In one cosmic flash of inspiration and group improvisation, the next two decades of musical innovation was pre-supposed: psychedelic rock, spiritual jazz, and even new age. As this micro pressing barely made it out of the ashram, it was his writings that actually spread his ideas, usually through osmosis: he was profoundly influential on the beat poets and the subsequent counter-culture. He became the forebear of ’60s counter-culture’s spirituality, much as William Burroughs was the forebear of its hedonism. For a more reasoned, better researched account of this LPs importance, check the late, great Patrick the Lama’s monograph on the subject here.

Released in 1962, This Is It is a imaginative cacophony of percussion, non-verbal chanting, and free-flowing expression, punctuated occasionally by leisurely passes at a terrestrial piano, marimba, or french horn. It is at once, experimental, intellectual, and experiential. Three years before Ken Kesey’s inaugural Acid Test, This Is IT constitutes the first transmission for a tuned-in counterculture of hippies, beats, and psychedelic revolutionaries of all stripes. 

Tune in, turn on, drop out, and preorder here.